The new design for Converse's line of Run Star Motion/Hike is playful, distorted, and makes way for a future of movement. I wanted to take this concept further with an urban landscape, exaggerated lines, and sharp shadows to make a cinematic motion piece. The goal was to capture the nostalgia of this iconic sneaker while also showing it's innovation.
FUTURE FAMILIAR
concept.
#cinematography
#motion graphics
#product commercial
#student work
#6 weeks
takeaways
timeline
final product
planning
production
post-production
project proposal
storyboarding
mood and style board
styleboard
frame-by-frame in Photoshop overlayed in AE
AE mask and text manipulation
Text tracking to stairs in AE
moodboard
location scouting
2 sessions of filming
style/animation test
editing clips
frame-by-frame animation
after effects animations
2 weeks
2 weeks
2 weeks
This project really solidified my personal interest in film and video as a medium, and the combination of mixing filmed content with After Effects and Photoshop to add a layer of animation. I was also able to explore stop motion, frame-by-frame, and macrophotography.
If I had time tor refine this project, I would go back and fix up the trim path animations for the jump shot, play with the projected text more, and add more frame-by-frame animations.
STEP IT UP
Canon EOS5D
Photoshop
After Effects
Premiere Pro
tools
